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I like to call 2020 “the year of unprecedented”. I cannot even begin to count the number of times I heard that word, “unprecedented,” on a daily basis. It was used for everything from toilet paper to our own mortality.

While most of the time the word was applied accurately, I and just about every small-business owner and real estate investor I know are fully sick of it. I’m tired of talking about unprecedented events in 2020. It’s time for those of us determined to achieve and maintain Good Success in our lives and businesses to focus on the triumphs (precedented and unprecedented) that we want to check off in 2021.

4 Questions Your Business Needs You to Ask Right Now

Before you start making lists and vision boards for 2021, you owe it to your business to ask yourself (and answer) four important questions. Don’t worry! These are not particularly difficult questions. However, they are clarifying questions. They will help you figure out how to leverage the unique opportunities that you will encounter in your personal and professional growth in 2021.

Here are the four questions:

1. Do you want to grow your busines this year and get to the next level?
   A lot of people instinctively answer “Yes!” to this question, but you really do need to think about it for a minute before answering. You need to define what “grow your business” means for you in today’s economy. Does it mean hiring more people? Supporting more clients? Bringing in more income? Reaching more aspects of your community through financial support or other types of support?
   
   Once you have a definition for growing your business, then answer the question.
   
2. Do you know what phase of business your business is in right now?
   At Good Success, we believe there are seven levels of business. Knowing the level of business at which you are operating currently will help you make the best of every opportunity in 2021. If the answer to this question is “No,” don’t worry! Most people do not know at which level they are operating. The Good Success Series, “The 7 Levels of Business,” is designed to help you figure this out and then leverage the information for the best results possible for you.
   
3. Do you know what it takes to get to the next level?
   Most small-business owners and real estate investors will tell you that they want to be “next-level” regardless of what their current level may be. That type of ambition and drive is admirable, but it is not always productive. Identify what you define as “the next level” (and we’ll address what the next level is in the seven-level analysis as you move through this series), and then answer this question with a “Yes!” and an explanation. Or, if you want to wait for us, then you can simply say “No,” and move on.
   
4. What are the key issues that normally arise for businesses at your level?
   I’m sure you have a lot of familiarity with key issues for your specific business, but did you know that there are also key issues that arise for every small business at each distinct level of business? You can circumvent a lot of problems, expenses, and delays by being aware of these issues in advance. And, as always, don’t worry if you don’t know what these issues are yet! We are going to dive into them in this series and help you get the most of 2021.

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